Law Society uses Downton Abbey storyline to get media coverage

Law Society uses Downton Abbey storyline to get media coverage

This Evening Standard cutting is an absolutely brilliant example of using something in popular culture to win column inches. The Law Society has done some rapid reaction PR following a storyline about a Downton Abbey character dying suddenly. They’ve then used that TV highlight to make a serious point about the importance of having a will. Tentative link? Yes. Successful PR trick? Yes. Considering that the media card rate for a full page colour ad in the Evening Standard is £57,000 getting a quarter page of editorial coverage – for free – is a big win for the Law Society. This clever PR trick is something that every entrepreneur, business or charity can apply to their own PR strategy. I’ve seen it done brilliantly with delegates on our ‘How to do your own PR’ training. For example, we trained a coach company in North Wales that got themselves on BBC Wales’ evening news by using a bad weather story to their advantage. Cruise liners stranded on Anglesey due to gales were pumping money into the Welsh economy with day trips and coach tours. A good news story out of a bad news story. And at the heart of it was the MD of the coach company, in liveried uniform standing in front of one of his liveried coaches, being interviewed about how his business had benefitted from the tempest. How can you link your business to something in the public eye to generate a press release? Journalists are always looking to move the story on in some way. Could your organisation help them do...
Helping bright British entrepreneurs get PR savvy

Helping bright British entrepreneurs get PR savvy

When you get a group of sparky, newsworthy and enthusiastic delegates on a ‘How to do your own PR’ Masterclass it’s work, but it doesn’t seem like it. That’s what happened at the day-long Masterclass held recently in Chester. In the room were a group of diverse, keen and attentive businesspeople keen to learn how to use PR to raise their profile, generate new customers and blow their own trumpet about the great work they’re doing. It was a productive, fun, invigorating and laughter-filled day. We see the cream of the UK’s entrepreneurial talent in our PR workshops. Businesses that are curious, hungry to grow and with the best stories to tell. This workshop was no different. Our delegates were: Fazane Malik – award-winning fashion designer and fashion business consultant. As well as running her own successful womenswear label (with the brilliantly catchy tagline of ‘forever pieces for 30-45 year old busy women’) she’s also the Fashion Fixer, helping fashion start ups learn the crucial business skills they need. Nicola Emmerson – the PR and marketing brains at BAKO North Western. This company started life 50 years ago when a group of bakers clubbed together, with a shilling each, to buy a pallet of lard. This cooperative has blossomed into a multi-million pound business: the only UK flour wholesaler, supplier of ingredients for the Royal Wedding cake and a key player in the British baking industry. Dominic Griffiths – from Energy Projects Plus. This organisation helps people cut their fuel bills and go green using education, training and old-fashioned advocacy. Over the years they’ve saved thousands of householders a...