Why media coverage is worth more than advertising  – a case study

Why media coverage is worth more than advertising – a case study

It’s a simple newspaper cutting taped to a Whitby chemist’s window. But it represents the power of PR and the impact media coverage can have on a business. The Daily Mail covers health extensively, always has and always will. If there’s a new wonder drug, miracle cure or heartbreaking cancer survivor case study they’ll have the story and cover it well. So if you’re a charity, drugs company or from a healthcare business and you get written about in the Daily Mail expect an avalanche of interest. Expect your phone to ring, your website traffic to spike and your product/service to sell. That’s because the Daily Mail has a massive readership – both in terms of the hard copy and online. Its average daily circulation of 1,708,006 makes it the second biggest selling national in the UK, after The Sun. Its online version – Daily Mail online – is a colossus. That’s why a Daily Mail online health feature with the headline: ‘New gel could relieve the agony of arthritis without the side-effects of painkillers’ was stuck up in a canny Yorkshire pharmacy with ‘now in stock’ emblazoned across it. Flexiseq is a new product which helps arthritis sufferers. Getting media coverage like that is publicity that money can’t buy. People do make buying decisions based on what they read, see and hear in the media. If the Daily Mail is writing about a product like this it will be interpreted as a third party endorsement by potential customers. When the Daily Mail did a story about a face cream stocked by one of the discount supermarkets being better...
‘How to do your own PR’ workshop generates media coverage in The Telegraph, Huffington Post, BBC Radio Lancs, Daily Express, Metro, Closer etc

‘How to do your own PR’ workshop generates media coverage in The Telegraph, Huffington Post, BBC Radio Lancs, Daily Express, Metro, Closer etc

We love getting emails like this at Mary Murtagh Media HQ. Alex Wall, from Simply Jobs Board, attended our ‘How to do your own PR’ half day intro workshop and immediately put what he’d learned into action. Within 24 hours he’d chalked up column inches in six national newspapers, celebrity mags, trade press, and was interviewed on three radio stations. As Alex explains: “We’d just like to say thanks for the PR event you put on. It ended up coming in pretty handy later on in the week as you’ll see here. “Basically, myself and my colleague who also attended the event created some ‘fake’ CVs for each of The Inbetweeners characters. We did a simple press release and sent it to ‘The Lad Bible’ who wrote an article about them but put a spin on them to make it out as if we’d found them on our desks from some pranksters.  This article http://www.theladbible.com/articles/law-firm-finds-hilarious-cv-s-from-the-inbetweeners was shared 14,000 times. “Following on from that and a few emails to some contacts and some of the bigger tabloid newspapers we ended up getting on all of these websites: The Telegraph: http://www.telegraph.co.uk/men/the-filter/11033499/Recruitment-firm-finds-brilliant-parody-Inbetweeners-CVs.html Daily Express: http://www.express.co.uk/news/showbiz/499414/School-leavers-face-tough-competition-as-Inbetweeners-characters-post-funny-CV-s-online The Lad Bible: http://www.theladbible.com/articles/law-firm-finds-hilarious-cv-s-from-the-inbetweeners Huffington Post: http://www.huffingtonpost.co.uk/2014/08/14/these-fake-inbetweeners-cvs-are-pretty-brilliant-_n_5678773.html HelloU: http://www.hellou.co.uk/2014/08/law-firm-finds-hilarious-cvs-inbetweeners-14666/ Rock FM: http://www.rockfm.co.uk/news/local/calling-hilarious-inbetweener-cv-writer/ The Bee: http://www.thebee.co.uk/news/local-news/1369754/the-inbetweeners-apply-for-a-job-in-preston/ Recruiter: http://www.recruiter.co.uk/news/2014/08/inbetweeners-go-beyond-hawaii-cars-in-drive-for-work/ Daily Star: http://www.dailystar.co.uk/news/latest-news/394558/Inbetweeners-characters-apply-for-job-at-recruitment-firm-in-hilarious-CVs Daily Mirror: http://www.mirror.co.uk/tv/tv-news/inbetweeners-characters-post-cvs-online-4048936 Irish Mirror: http://www.irishmirror.ie/whats-on/whats-on-news/recruitment-firm-discovers-hilarious-inbetweeners-4049297 Metro: http://metro.co.uk/2014/08/14/inbetweeners-cvs-found-by-recruitment-firm-4833382/ Closer Mag: http://www.closeronline.co.uk/2014/08/ever-wondered-what-the-inbetweeners-characters-cvs-would-look-like#.U_HhuPldVrt “Plus, we were also interviewed by three radio stations, The Bee, Rock FM and BBC Radio Lancs.Once again a BIG THANK YOU.” We get emails like that all the time from delegates who walk away from ‘How to do your own PR’ workshops inspired. Drop us a line via our ‘contact us’ page to book your place on the...
‘Make it Global’ woman entrepreneur ready to spread her PR wings

‘Make it Global’ woman entrepreneur ready to spread her PR wings

Sometimes we train an entrepreneur whose business idea is so inspirational that it makes us wonder ‘why has no one else thought of that?’. That was the case with my My Medical eCard – the brainchild of female entrepreneur Sade Tolani. We met Sade at the ‘Make it Global’ event – a £1.5m European-funded project that helps women-led businesses in London internationalise their company. As part of their business workshop series we ran a very successful ‘How to do your own PR’ taster session explaining how these millionaires-of-tomorrow could use the media to grow their business. In the audience was Sade with her business idea which is brilliant in its simplicity. The My Medical eCard means you keep your medical records in your pocket. Anyone who’s used the NHS recently knows that joined-up medical records are still a long way off from being a reality. Go to a walk in centre and there’s no guarantee a record of your visit will be logged with your GP. How many times have you ended up explaining, as the patient, what’s wrong with you because the notes on what’s wrong with you are so poor? This is where the My Medical eCard comes in handy. Everything from dental records, immunisations and family history can be logged electronically and carried around with you in a credit-card sized e-record. Great for residents of care homes, overseas travellers and anyone with a chronic illness. Sade has since attended the half day ‘How to do your own PR’ workshop and follow on full day ‘How to do your own PR’ Masterclass to finesse her PR skills....