Sometimes we train an entrepreneur whose business idea is so inspirational that it makes us wonder ‘why has no one else thought of that?’.
That was the case with my My Medical eCard – the brainchild of female entrepreneur Sade Tolani.
We met Sade at the ‘Make it Global’ event – a £1.5m European-funded project that helps women-led businesses in London internationalise their company.
As part of their business workshop series we ran a very successful ‘How to do your own PR’ taster session explaining how these millionaires-of-tomorrow could use the media to grow their business.
In the audience was Sade with her business idea which is brilliant in its simplicity. The My Medical eCard means you keep your medical records in your pocket.
Anyone who’s used the NHS recently knows that joined-up medical records are still a long way off from being a reality. Go to a walk in centre and there’s no guarantee a record of your visit will be logged with your GP. How many times have you ended up explaining, as the patient, what’s wrong with you because the notes on what’s wrong with you are so poor?
This is where the My Medical eCard comes in handy. Everything from dental records, immunisations and family history can be logged electronically and carried around with you in a credit-card sized e-record. Great for residents of care homes, overseas travellers and anyone with a chronic illness.
Sade has since attended the half day ‘How to do your own PR’ workshop and follow on full day ‘How to do your own PR’ Masterclass to finesse her PR skills.
My Medical eCard has great PR potential because of its simplicity, application across varied markets and has a great personal story behind it.
Watch this space for the media cuttings.