Media Awareness

This half-day workshop gives the inside track on what makes the media tick, how to identify good news stories and what to do when you get a call from a journalist.


Knowing what makes journalists tick is crucial to helping you put your best foot forward with them.

If you have to deal with press calls, want to generate positive news stories or just need to be prepared when your business, organisation or charity is in the media spotlight then this course is essential.

The workshop covers:

What journalists want and how the media works

  • Deadlines, ‘churnalism’, how the media is changing
  • Demands and needs of each different media sector
  • What to do when approached by the media
  • Introducing the press protocol, using the press office as a resource, working with partners

What makes a story and how to spot them in our daily routine

  •  Ingredients for news and features
  • The power of human interest stories
  • Case studies
  • Photographs

Mock radio bulletin

  • Groups of delegates identify positive news stories about their area of work and present them in a catchy way on a Post-It note, competing for a place in a mock radio bulletin.

Debrief on what makes a strong/weak story, points for improvement and strongest stories passed on to communications team for their consideration as a press release.

The workshop is fast-paced and packed full of practical advice and insider secrets garnered from 15 years working in newsrooms.

A previous delegate said: “I’m going to read my local paper differently now I know what the journalists, photographers and sub-editors are thinking about when they, as Mary put it, ‘put the paper to bed’. An insightful, very useful and, dare I say, fun workshop which I’m going to encourage all of my team to attend in the future.”

Course info:

How long? Half day

Perfect for? Anyone who wants to get inside a journalist’s head and get the inside track on what makes the media tick, how to identify good news stories and what to do when you get a call from a journalist

How much? Email for quote

Anything else? This bespoke workshop is tailored for clients and is on demand


Contact us about this course:

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