Our Media Blog

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Law Society uses Downton Abbey storyline to get media coverage

Law Society uses Downton Abbey storyline to get media coverage

This Evening Standard cutting is an absolutely brilliant example of using something in popular culture to win column inches. The Law Society has done some rapid reaction PR following a storyline about a Downton Abbey character dying suddenly. They’ve then used that TV highlight to make a serious point about the importance of having a […]

Helping bright British entrepreneurs get PR savvy

Helping bright British entrepreneurs get PR savvy

When you get a group of sparky, newsworthy and enthusiastic delegates on a ‘How to do your own PR’ Masterclass it’s work, but it doesn’t seem like it. That’s what happened at the day-long Masterclass held recently in Chester. In the room were a group of diverse, keen and attentive businesspeople keen to learn how […]

Want to make The Times’ front page? Use great pics!

Want to make The Times’ front page? Use great pics!

The A-level results roll around like clockwork every summer with the usual handwringing over whether teenagers are getting brighter or exams easier. The challenge for every journalist and photographer is to make this pot boiler diary story interesting. Usually the pix (pic/pix is journo slang for photos) accompanying this annual story are a variant on […]