Course Outline

In this interactive and practical half-day workshop participants will learn ways to communicate the right message for their business, charity or organisation through written materials published in print and online.

The workshop covers:

• The importance of identifying the right messages for your business, charity or organisation
• A brief guide to writing copy for websites, corporate brochures and content marketing
• Hints and tips to ensure you consistently write the most appropriate copy
• What not to do – troubleshooting good and bad examples
• Brainstorming exercises to position your business, charity or organisation most effectively