This day-long workshop will help businesses, charities and organisations develop a 12-month PR plan.

Course Outline

In this interactive and practical full-day workshop participants will learn how to put together a 12-month PR plan for their business, charity or organisation.


The workshop covers:

  • Identifying PR opportunities in your day to day work
  • Ingredients for news and features
  • Using photos, research and stunts to generate stories
  • Practical exercise where participants start drafting their PR plan for the next 12 months
  • The power of human interest stories
  • Brainstorming exercise on today’s news
  • Spot the dud – troubleshooting good and bad press releases

Course Info

How long? Full day

Perfect for? Anyone who wants to create a year’s worth of ideas, photo opportunities and features for their business, charity or organisation.

How much? Email for quote

Anything else? This bespoke workshop is tailored for clients and is on demand.