Includes one-to-one work to write a winning press release and a tailored media contacts master list.

Course Outline

Getting your business featured in newspapers, BBC News and trade magazines is publicity that money simply can’t buy.

In the day-long ‘How to Do Your Own PR Masterclass’ we build on the insider knowledge shared with delegates in the basic ‘How to Do Your Own PR’ workshop.

The Masterclass takes the training to the next level where we work one to one with each delegate to create a winning press release that journalists will love.

The workshop also covers:

  • Brainstorming what stories each delegate has in their business
  • How to use the news agenda to your advantage
  • Using a news hook to get the media’s attention
  • A handout to take away with a bespoke media contacts master list for each delegate identifying key media with the aim of raising the profile of a business and the entrepreneur behind it, attracting new customers and generating sales

The workshop is fun and full of vital information you won’t find in any marketing book or PR website. It is a mixture of presentations, discussion and practical hands-on training.

Participants walk away with a simple toolkit of skills to get the best for their business out of the media.

Course Info

How long? Full day

Perfect for? Anyone who’s attended the half-day ‘How to do your own PR’ workshop and wants to take their skills to the next level.

How much? £195

Anything else? This workshop takes place once a quarter across the UK

Delegates will be asked to complete a pre-course questionnaire so the training is tailored to each individual business.

There are only eight places available on this workshop so early booking is advisable.​